Privacy Policy

Last updated: 01 August 2026

At Smarval, we respect your privacy. This page explains what data we collect, why we collect it, and what rights you have under GDPR 2016/679.

1. Who we are – Data Controller

Smarval
Contact page: Contact

2. What data we collect

We only collect data needed to provide our services:

Data you provide: Name, email, phone, message – when you use our contact form.
Data collected automatically: IP address, browser type, pages visited, cookies. See Cookie Policy.
Consent data: Your cookie preferences, stored by Complianz.
Advertising data: If you consent, Google AdSense and our affiliate partners may use cookies to show relevant ads and track purchases made through affiliate links. See Cookie Policy.

We do not collect sensitive data unless you provide it voluntarily.

3. How we use your data

To respond to requests: When you contact us via the form.
To provide services: Operating, maintaining and improving the Smarval website.
For legal obligations: Invoicing, accounting records, ANSPDCP requests.
Marketing, with consent only: Newsletter or remarketing, if you opted in.
Advertising & affiliate commissions: To display ads through Google AdSense and to track purchases made through affiliate links, so we can earn a commission.

4. Who we share data with

We do not sell your data. We only share it with:

Technical providers: Hosting, email, analytics, and our contact form (Google Forms) – all under GDPR agreements.
Authorities: Only if required by law.
Advertising & affiliate partners: Google AdSense, and the affiliate programs we participate in (2Performant, Amazon Associates, Booking.com, GetYourGuide, Viator) – only anonymized or click-level data, not your identity, unless you interact directly with their websites.
No one else.

5. How long we keep data

Contact forms: 2 years from last contact.
Accounting data: 10 years, as required by law.
Cookies: See Cookie Policy for exact durations.

6. Your GDPR rights

You have the right to: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.

Submit a request via our Contact. We reply within 30 days.

7. Security & transfers

We use SSL, backups, and restricted access. Data is stored in the EU. We do not transfer data outside the EU without adequate safeguards.

8. Affiliate Disclosure

Some links on Smarval are affiliate links (2Performant, Amazon Associates, Booking.com, GetYourGuide, Viator). If you make a purchase through them, Smarval may earn a commission at no additional cost to you. This does not influence our recommendations. As an Amazon Associate, Smarval earns from qualifying purchases.

9. Changes

We may update this policy. The current version is always on this page.

10. Contact

If you have any questions regarding the Privacy Policy, please use the Contact page.

Thank you for visiting Smarval.